Korilla is a growing food business serving seasonal Korean cuisine via popular food trucks. We helped them translate their early success into a spatial concept that is both true to their roots and fresh, like their food. For a brand that started on the streets of NYC, we reconnected them with their roots by developing a space that draws on the streetwear aesthetic embraced by their followers. Eat right, look sharp.
In a nod to the company’s start as an itinerant food truck, we treated the restaurant as a permanent pop-up. Inside the shell of existing walls and floor we landed a communal table, mechanical chandelier, kitchen and serve line detailed in smokey polycarbonate, and a blackened ceiling grid.
After hours, the chandelier is lowered and the brand’s namesake tiger is placed on the table to create an installation visible from the street.